Sam made his professional debut at the age of 9 performing in ‘The Wiz’ at the Hackney Empire. This was shortly followed by a run at The London Palladium in ‘Chitty Chitty Bang Bang’. Sam’s flair for Hip-hop has led him to work with renouned choreographers such as Kymberlee Jay, Paul Roberts, Ashley Wallen and Kenrick Sandy of Boy Blue Entertainment.

Sam has worked for a variety of companies such as T-Mobile, Skoda, Guitar Heroes, Britain’s Next Top Model, Premiere Inn, GAP, Adidas, Reebok and Schwarzkopf-to name a few. He has performed on shows such as Got To Dance, So You Think You Can Dance, Popstars to Operastars and Surprise Surprise.

Sam has also worked with artists such as Nero, Dionne Bromfield, Jessie J and more recently David Guetta.